WHAT IS BY ANY MEANS?

GROWING THE GAME SINCE 2016.

ABOUT BY ANY MEANS BASKETBALL

By Any Means Basketball is a training and media organization founded by Coleman Ayers, aiming to bring top tier, innovative training to every hooper in the global basketball community.

Using every means from in-person development and mentoring, to online content, programs, and consultation, we believe that every hooper in the world can elevate their game with our unique perspectives, training styles, and passion to change the world through hoops.

ZORAN SAVIC - LEAD TRAINER

"I became a trainer after playing university basketball with a mission to find the most optimal way to train. Growing up in Oakville, no one expected a scrawny kid like myself to make it to the next level, and I want to give the next generation a blueprint on how to do just what I did. Having done camps in over 12 countries, I realized the player development system here in the GTA is lacking behind some European systems, and that has to change. There are new training methods backed by recent scientific studies, and my goal is to bring it to the GTA."

jamie hutcheson - lead female trainer

Jamie brings over 9 years of coaching experience spanning from middle school to the collegiate level, demonstrating a deep understanding of player development and performance enhancement. As the former Lead Assistant Coach at Centennial College, Jamie honed leadership skills and a strategic approach to coaching. With a background as a professional player in Germany and Red Bull Reign 3x3 World Champion, Jamie embodies excellence on the court. Holding a Masters in Fitness Science, Jamie combines theoretical knowledge with practical expertise to optimize athlete performance. Jamie's collegiate playing experience at both NCAA Division 1 and Division 2 levels, including at Kent State University and The College of Saint Rose, further enriches Jamie's ability to mentor and guide athletes towards success.

GROW THE GAME CAMPS

AT BY ANY MEANS, IT IS OUR NUMBER ONE MISSION TO GROW THE GAME...

We realize how global of a game basketball is, and the potential it has to change lives all around the world. We're on a journey to not only assist with this internationally, but to showcase basketball cultures around the map, even the ones you'd never think about!

Here's how we've been working to grow the game:

OUR BIG FOCUSES:

International camps and coaches' Education clinics (27 cities and counting!)

Showcasing hoopers and basketball cultures around the world through our @GrowTheGame Instagram account.

Our partnership with the Athlete Empowerment Initiative, a nonprofit aimed at building underserved basketball communities outside of the US.

WHAT MAKES OUR TRAINING DIFFERENT?

After travelling the world and learning from some of the top international trainers, see what makes us different from other programs in the GTA.

1. EUROPEAN-STYLE DEVELOPMENT

In our trainings we spend time developing players' IQ of the game, not just the flashy moves you see on T.V.

2. RESEARCH-BACKED DRILLS

Our process is backed by the latest scientific evidence, and all of our trainers are educated accordingly.

3. DIVERSITY AND CULTURE

We recognize that every player comes from a different background, and embrace diversity to learn about other cultures.

4. GAME SIMULATION

You won't see players dribbling around cones in our trainings (they can do that at home). Instead, we focus on putting players in situations they'll see in a game, to make them creative problem solvers.

HOW TO GET STARTED:

STEP 1

SET UP INTRO CALL

CLICK HERE