A Global Basketball Movement: The Story of By Any Means Basketball

A Global Basketball Movement: The Story of By Any Means Basketball

Basketball is bigger than just a game—it’s a global language. It’s played in packed NBA arenas, on cracked outdoor courts, in school gyms, and in driveways around the world. It’s a sport that doesn’t need fancy equipment. All you need is a hoop, a ball, and the hunger to improve.

At By Any Means Basketball, that hunger is what fuels everything we do.

What started as a small project in Miami has turned into a worldwide movement, connecting hoopers across North America, Europe, Asia, and beyond. Our mission has always been to redefine how basketball is taught, trained, and developed—no matter where you are.

🏀 How It All Started: A Different Way to Train

In 2015, a high school kid in Washington, D.C., had a vision. Coleman Ayers wasn’t just obsessed with getting better—he wanted to change the way basketball players trained altogether.

He saw the gaps. The outdated drills. The robotic training that didn’t translate to real games. And he knew there had to be a better way.

✔ He studied motor learning and how the brain actually absorbs skills.

✔ He analyzed why players struggled to transfer skills from training to games.

✔ He built a training philosophy that wasn’t about memorizing moves—it was about mastering the game.

The early days were a grind—coaching sessions, filming videos, breaking down what really makes a player improve. But the more people started following the methods, the clearer it became: this was bigger than just one trainer or one city.

🏀 The Expansion: From Miami to the World

As By Any Means Basketball continued growing, players from across the world started reaching out.

✔ Hoopers in Europe started running training sessions based on the methods.

✔ Players in Asia and Africa were learning from the breakdowns online.

✔ Coaches worldwide started asking for guidance on how to build their programs.

The power of social media and online learning helped By Any Means reach players who otherwise had no access to elite training. Through YouTube, Instagram, and direct interactions with athletes, a real connection was built across borders.

And soon, it became clear that this was more than just a training business. It was a movement for hoopers worldwide.

🏀 Building Basketball Cultures Worldwide

As the demand grew, so did the mission. Training athletes was one thing, but building entire basketball communities was the next step.

✔ Global Camps were launched, bringing high-level training to players who had never experienced it before.

✔ A nonprofit initiative was created to give back to under-resourced basketball communities.

✔ Coach certification programs and consulting were introduced, because better coaches create better players.

One of the biggest realizations? If we could help coaches improve, we could impact thousands of players. So By Any Means started focusing on coaching education, offering certifications, in-person clinics, and 1-on-1 mentorship for trainers worldwide.

🏀 The Power of Digital: Breaking Borders Through Content

One of the biggest reasons By Any Means Basketball grew so fast was the power of content.

✔ Long-form breakdowns on YouTube gave players insights they weren’t getting from regular coaches.

✔ In-depth Instagram posts helped athletes understand why they were training certain ways, not just what to do.

✔ Direct messages, emails, and community engagement helped create a two-way street—players weren’t just watching; they were asking questions, testing drills, and giving feedback.

Players who had never met in real life were training the same way, thinking the same way, and improving together, all through digital connection.

🏀 Bringing Our Training to Oakville and Beyond

While By Any Means Basketball started as an online movement, it didn’t stay there. As the brand expanded, new training locations opened up, including Oakville, Canada.

Why Oakville? Because basketball in Canada has grown massively over the last decade. Young athletes here are hungry to improve, and they need access to the same high-level, science-backed training that players in the U.S. have had for years.

Now, Oakville is home to one of our premier training hubs, where athletes experience the same training principles we teach worldwide.

🏀 The Present: A Team, A Vision, and A Future

By Any Means Basketball now has:

🔥 Five locations across North America.

🔥 A team of 10+ full-time employees pushing the vision forward.

🔥 Thousands of athletes, coaches, and teams worldwide learning through our programs.

And it’s only the beginning.

In places where basketball isn’t the dominant sport, players and coaches are using By Any Means resources to build their own training culture. Whether it’s a coach in Serbia adapting our skill development philosophy or a young hooper in Japan learning from our YouTube videos, the impact continues to grow.

Basketball has always been more than a game—it’s a global language. And at By Any Means Basketball, the mission has never changed:

💡 Help players think differently.

💡 Make elite training accessible worldwide.

💡 Push the game forward—by any means necessary.

🏀 Why This Story Matters

From a high school kid with a dream to a worldwide movement, the journey of By Any Means Basketball is proof of what happens when passion, innovation, and relentless work come together.

But most importantly, it’s proof that basketball has no borders.

✔ Players in different countries are learning from the same training methods.

✔ Coaches are collaborating across cultures, exchanging ideas, and growing together.

✔ The game is being taught in ways that didn’t exist 10 years ago—and that’s only going to continue.

No matter where you are, no matter what resources you have—if you have the love for the game, you’re part of this movement.

And that’s what makes By Any Means Basketball bigger than just a training business.